Coppyright@tranguyen.net

CRACK

Solo Exhibition

_ Description

The exhibition reflects on the emerging problems of the advertising industry in the age of AI (artificial intelligence) and automation. By addressing the new social phenomena caused by these, the artist presents a critical analysis of the undergoing changes in the structure of contemporary society, with special regard to global political economies.

The artworks reveal the hidden tactics of surveillance capitalism and cyber colonialism, describing the social dilemma of living in a world fully dominated by digital technologies, and attempting to outline some possible solutions for the future.

In the terms of art media, the exhibition makes a metaphorical use of various historical forms of communication and technics: oral, handwriting, analog print, photography, digital print, telephone, television, computer, smartphone, etc., in order to address the inherent characteristics and classical marketing strategies; as well as to highlight the new factors and current master plans of the contemporary media world.

_ Opening event